Monday, April 27, 2009

Dragonfly Lawn Care

Hey everyone! If it feels like this post is rushed, it kinda is... I've been SO BUSY lately, and I'm pretty frazzled. :( On the upside, it's not becuase I'm not getting work! I do freelance graphic design work, and I snagged a deal with a local lawn care service to do their advertising. I went ahead and worked with the client and went through several stages of business card transformation. See how I progressed from concept-card to final product! (It might help if you read upward from the bottom photo, and keep in mind that there are many other color combos I've made for most of these card variants, so if you feel the need for more, let me know!)
This one's the final kut. My client picked the deep green (with my help) to back up the idea it's a lawn-tending service, and the dragon fly really pops off the card. He wanted simple, and he got it. Pretty nice though, eh? When they arrive in the mail, I'll have to show them off! :)
This was near the end of the process, and a major change happened at this point. Why? I forget, but I aim to please! It was down to the Deep Blue color above and the final fresh-cut-grass green that made the final product. Looks nice colorwise, eh?

After some consideration, the client wanted me to loose the lines and make the dragonfly smaller, and make the company title bigger. Not too bad, and he's starting to choose some colors that tickle his fancy. Cool!


This was a bit of a leap to a much closer to done card. The color choice was a real pull for the client, as he LOVED the primary yellow for the bug. I liked the cross-lines and font styles and colors I played with too. I made so many color versions of this design... But this one was most important to progressing the card I'd say.

Do you know how tough it is to find a half-way decent image of a dragonfly to use? No? Get on it then. This was one of a bunch of odd-ball concept cards I threw together to get an idea of what the client wanted. No color, it's all about placement, imagery and text size/style. Other than explaining that to the client, the most important thing I got was: "No plant!" :P
Yep, one of the things that the Mighty Zenek is, is a free-lance Graphic Designer.
Anyone need me to make something pretty for their buisiness? Eh?